10:10

10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK's carbon emissions in 2010.

What is 10:10?

10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK's carbon emissions in 2010.

Why 10% in 2010?

Because while politicians argue about targets for 2050 and 2020, the scientists say world emissions must peak and begin to fall within the next few years. That means we need deep cuts in the developed world as quickly as possible. The longer we leave it, the smaller our chance of avoiding disastrous warming. 10% is approximately the right amount for Britain to cut this year if we are to play our part in keeping global temperatures from soaring out of control.

What does it mean to sign up?

For individuals it means what it says on the tin: pledging to cut your emissions by 10% by the end of 2010. We'll be offering lots of advice on how to do it and 10:10 has teamed up with the major energy companies who'll help by showing customers how they are doing on their bills.

What about companies?

Companies commit to getting as close to the 10% target as possible - with a minimum cut of 3% - and to encouraging customers, staff and suppliers to sign up too. Cutting your first 10% is the easy part, but even businesses already well on the road to becoming low-carbon operations will be making at least 3% annual cuts. 10:10 is about aiming high and finding out what's possible - and becoming part of a business community that is doing the same. There are also specially designed targets for schools and other organisations.

CIWEM has signed up to 10:10

Weblink: www.1010uk.org